Benefits Communication Strategy

Brent Watkins wears a blue suit and sits at a desk with a laptop, smiling at a woman with long blonde hair who holds a mug. They are in an office with wooden shelves and family photos visible in the background.

Benefits are only as valuable as they are understood.

That’s why at Pancoast, we help you deliver clear, consistent communication that empowers employees to engage with their benefits-and feel cared for by their employer. No matter the moment — be it annual enrollment or a major life change — your employees will get the clarity and support they need.

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“Only 31% of Gen Z workers say they feel holistically healthy at work. Transparent, supportive communication is key to building the trust they’re seeking.”
– MetLife Employee Benefit Trends Study 2025

The Employee Experience Starts Here

Strong communication doesn’t just support enrollment, it supports employee well-being, decision-making, and satisfaction. Our approach helps:

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Build trust across all generations and roles

A person in a suit works at a desk with a laptop, a cup of coffee, a pen, and a coaster reading Pancoast & Associates. Only the persons hands and part of their arm are visible.

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Real-time eligibility updates and carrier communication

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Strengthen your reputation as a caring, modern employer

Tools That Flex to Fit Your Workforce

We believe your benefits communication should work the way your team works. That’s why we design resources and enrollment experiences that align with your unique culture, workflows, and goals.

However your team prefers to communicate, we ensure the experience is smooth, consistent, and accessible. Some of the tools and formats we offer include:

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Mobile-accessible enrollment tools that support at-home decision-making

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Custom benefit booklets, emails, videos, and posters

Total compensation summaries to highlight the full value of employment

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Personalized new hire packets and educational handouts

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Resources that support HSA, FSA, or HRA adoption and use

A person in business attire uses a computer mouse at a dark wooden desk, next to an envelope labeled PARDON and some papers, with another person sitting nearby.

No two employers are the same. You don’t have to choose between digital or paper — we’ll create a setup that supports how your team works best.

Help When and Where It’s Needed Most

Employees don’t just need information during open enrollment. We’re here to support them (and you) year-round with guidance that’s personal, timely, and crystal-clear.

Support includes:

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Onboarding for new hires

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Assistance during qualifying life events
(e.g., turning 26, moving, retirement, or Medicare transitions)

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Remote-friendly communication tools

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One-on-one support for complex cases

“Serving as an advocate to help employees navigate the confusing world of insurance is a rewarding experience. I can feel the weight lift off their shoulders when I tell them we can help with anything from simple questions to complex claim issues and that they do not have to deal with the insurance company all alone.”

– Sara Walton
Account Manager, Small Business Unit

Backed by Smart Tech — But Always Human First

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Centralized employee data synced across payroll, HR, and benefits systems

A secure portal where employees can access personalized information anytime, anywhere

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Self-service tools that empower employees to answer their own questions, before they flood your inbox

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Automated notices, digital onboarding, and compliance-friendly documentation generation

We believe that HR technology should support the humanity of your organization — always.

Your people deserve clarity.

Let’s simplify communication together.

You deserve support.

Let’s work together to build a better benefits experience for everyone.

Schedule a Consultation

Communication That Builds Confidence & Culture

Benefits are only as valuable as they are understood.

The Employee Experience Starts Here

Tools That Flex to Fit Your Workforce

Help When and Where It’s Needed Most

Backed by Smart Tech — But Always Human First